Restaurant Tech startup Empower Delivery brings purpose-built software to digital kitchens

Empower delivery

Empower Delivery is a software company that enables delivery-centric restaurants to cost-effectively and sustainably meet offsite demand.

Co-Founder Chris Baggott and CEO Meredith Sandland today announced the launch of their new venture, Empower delivery. born of ClusterTruckvertically integrated virtual restaurant and ghost kitchen, Empower Delivery is a software company that enables delivery-centric restaurants to profitably and sustainably meet offsite demand.


The Empower Delivery system includes features for the main ingredients of a restaurant delivery order: the consumer, the kitchen, and the driver. With native first-party ordering, loyalty, and marketing, the consumer journey is seamless. With smart fire times, KDS (Kitchen Display System) orchestration and display station management, kitchens run quietly and efficiently. With a driver app designed to keep drivers busy, food is delivered fast at low cost with happy drivers.

The Empower Delivery system solves the complexity, cost and poor experience faced by restaurants optimized for delivery and ghost kitchens. Empower Delivery is an end-to-end solution for food delivery, controlling the entire process. With access to the full picture, the system uses data from every part of the process to inform decisions that optimize everything. This holistic architecture has a significant impact on quality, speed, food and labor costs.

Said Sandland, “[Empower Delivery Co-Founder] Chris Baggott and his team have consistently developed a native digital solution to meet evolving consumer demand for restaurant-quality off-site dining. The system that has enabled ClusterTruck to achieve its results is an inspiration to all restaurants, and the opportunity to lead industry-wide access to the software that powers it is incredible. Consumers want the convenience of digital ordering and delivery, and their options today force them to sacrifice value, time, or quality to access that convenience. We look forward to bringing this solution to digital-focused restaurant businesses that have struggled to find the best way to serve the consumer using today’s dominant high-cost, unchecked models. »

Full press kit HERE.

Drawing on his background as a software innovator and accidental restaurateur, Baggott developed his vision for ClusterTruck after observing how a phased approach to delivery was unsustainable for many restaurants. The software that made ClusterTruck so successful is now available for restaurant groups looking to take control of their off-premises delivery business.

“The restaurant delivery market is starting to mature towards more purpose-built, delivery-focused kitchens. Restaurants are realizing the opportunity to make more money while providing a premium experience and better value to their customers. For hospitality-focused restaurateurs, it’s the tool that allows them to serve their fans on delivery occasions without sacrificing their brand or customer relationship,” Baggott said. “Restaurants deserve to make money on their delivery efforts. Consumers deserve hot, fresh, fast food at low delivery costs. Drivers deserve a good gig.

Brian Howenstein, COO of ClusterTruck, who joins Empower Delivery as chief product officer, said, “We had to go back to basics to make delivery a profitable business, not just incremental. To really revolutionize delivery, we had to build our own kitchen, because nothing like it had been built before. Building the software system from scratch allowed us to enable activity that was not possible before. »

The software has been battle tested at ClusterTruck, delivering over three million orders over the past six years.


“We couldn’t have created such an elegant solution without designing the software in close collaboration with our restaurant operations. But now is the time to share the results of this hard work with the restaurant industry,” Baggott continued. “ClusterTruck’s performance, driven by its software, was too good to keep to ourselves.”

Baggot tapped ClusterTruck co-founder and CTO Dan McFadden to bring Empower Delivery software to market, splitting his business into two companies: the ClusterTruck catering business and the Empower Delivery software business.

“Building ClusterTruck was the most fun I’ve ever had professionally. Not having a shred of restoration experience gave me a blank slate to create a system unlike any other. I wasn’t limited by the way it’s always been done. Running a business with software you wrote gives you a lot of control and perspective that others don’t have. I can’t wait to see our system allow others to take over the delivery control,” McFadden said.

ClusterTruck will continue to operate its multi-unit restaurant group and license its brands and operating model to other restaurant businesses. Empower Delivery will offer the software in a SaaS model so other restaurants can achieve the results of ClusterTruck: delivery times under 30 minutes, food that never exceeds seven minutes, and delivery costs under 10%.

Empower Delivery closed a funding round led by Hello Ventures in the same way High alpha capital and several original investors in ClusterTruck. “We are excited to partner with this experienced management and engineering team to simplify and streamline the restaurant technology stack,” said Allos Principal Investor David Kerr.

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About Empower Delivery

Empower Delivery offers software as a service (SaaS) that enables delivery-centric restaurants to manage end-to-end production, including consumer order and revenue channel management, loyalty and marketing, order fulfillment, culinary operations and delivery management.

About the Empower Delivery Team

Meredith Sandland, restoration veteran and digital restoration expert, joins Empower Delivery as CEO and board member. As co-author of Delivering the Digital Restaurant, Sandland has met with all the major restaurant companies, food tech companies, real estate companies and venture capitalists exploring the online food revolution. In Empower Delivery, she found what she was looking for: a restaurant technology company built entirely to serve the on-demand consumer.

Prior to Empower Delivery, Sandland created and drove disruptive growth as Chief Development Officer at Taco Bell, America’s largest Mexican-inspired restaurant, and as founding COO of Kitchen United, the startup GV-supported ghost kitchen that is rolling out nationwide.

Chris Baggott is best known for creating ExactTarget, which successfully went public and was later acquired by Salesforce in 2013. Unable to resist innovation, he was also one of the founders of Compendium, which was acquired by Oracle; 120Water, a digital water analysis platform; Tyner Pond Farm, a direct-to-consumer organic farm; The Mug, a grass-fed burger stand; Griggsby’s Station, a locally inspired, farm-to-table restaurant; and more recently, ClusterTruck.

The co-founder and CTO of Empower Delivery is Dan McFadden. McFadden is a serial startup entrepreneur. Before ClusterTruck, he worked at Compendium, then Oracle.

Brian Howenstein is the Product Manager for Empower Delivery. Howenstein is a software engineer, entrepreneur, and product-focused innovator with more than 15 years of experience building high-performing systems to solve customer problems, unlock new possibilities, and challenge the status quo in many sectors. He was one of the first engineers to build the revolutionary ClusterTruck software system.

About ClusterTruck

ClusterTruck, which delivers more than 1,000 orders every day from one location, offers a variety of home-cooked meals based on creative, locally-inspired twists on America’s most popular dishes. Beyond good food – which includes Chinese, Thai, Mexican and Indian dishes in addition to American favorites like burgers, pizzas, breakfast and salads – ClusterTruck uses specially designed software to manage the process of order to delivery internally. Consumers get free delivery, third-party delivery drivers and line cooks are among the highest paid in the industry, and meals arrive hot and fresh in just 29 minutes on average.


Sara Schiffer

PR proof

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