WordPress developer Jon Christopher has relaunched OrganizeWP, a business plugin that organizes content across the administration with a single, unified view and user interface to streamline common actions. It’s a utility plugin that Christopher had in mind since before releasing its predecessor, the Hierarchy plugin, eight years ago.
“WordPress admin felt really disjointed once custom post types were a novelty (that’s how long we’ve been talking about) because there were high-level content ‘buckets’ mixed and matched with plugins and settings and everything else,” Christopher said. “Then products started using the Admin menu as a form of advertising to some extent, bringing up top-level menu items when absolutely not needed, and the problem only to get worse.”
For $29.00, users get access to updates and support for version 2. OrganizeWP sells licenses for the current major version without a subscription.
In an article titled Rethinking WordPress Product Pricing Models, Christopher outlines the drawbacks of using the subscription model, which is widely used in the WordPress ecosystem for software products that users host on their own websites.
“Support, I would say, is from afar why so many WordPress products have adopted a subscription-based pricing model,” said Christopher. “The support load for products in the WordPress space is Extremely important. This goes hand in hand with the self-sufficiency that comes with WordPress.
“We run into problems when the platform is self-sufficient but the client is not self-sufficient.”
Since OrganizeWP is an admin tool with no front end, Christopher decided it was “a prime candidate for an older software pricing model as licenses will be sold for each major version, without automatic expiration”. It plans to support OrganizeWP version 2 indefinitely in terms of compatibility with WordPress and bug fixes.
“With heavy commitment in major releases being the major planning stages, updates will (mostly) involve fixing bugs, where applicable, as opposed to adding new features,” he said. . “Each major release will be frozen, so updates will be a bit different compared to most current WordPress products.”
Christopher identified subscription fatigue as the inspiration for this pricing model experiment. One might find it difficult to create any type of business website on WordPress without purchasing a subscription for plugins. Users are so inundated with subscriptions that MasterWP was inspired to create WP Wallet, a service that helps users track license renewals and helps agencies bill client subscriptions.
Brian Gardner, another veteran product builder, called OrganizeWP’s pricing model a “bold (and refreshing) move,” but whether it succeeds will be up to the market. Will customers be grateful for purchasing the plugin in one payment or will they expect a steady stream of new features for the price?
“The market can tell that customers of WordPress products have come to know, expect and be comfortable with the subscription model,” Christopher said. “Selling major releases means updates will be nothing more than maintenance releases and bug fixes, not new features.
“New major versions will have to be spear to existing customers and that feeling of getting features “for free” is gone with this pricing model. Customers can to hate that, I’m not sure yet.