Linda Forest Software Creator CollectiveCrunch Appoints New Director of Sales

CollectiveCrunch, the creator of Linda Forest software solutions that provide forest inventory and climate analysis to global clients, announced the appointment of Petri Itkonen as Director of Sales as it envisions greater growth in an increasingly global economy. more focused on the environment.

Itkonen brings with him 15 years of sales and management experience in the Finnish technology industry, during which he helped develop SaaS (software as a service) businesses to enable national and international growth.

According to Itkonen, replacing manual and analog forest survey methods with CollectiveCrunch’s state-of-the-art digital and artificial intelligence technologies provides landowners and businesses with faster, more accurate insights to help them achieve their goals and objectives. sustainability and forest emissions requirements.

“Because we bring cutting-edge technology to one of the most traditional industries, our value to our customers’ business is tremendous,” Itkonen explained. “Our service will take many key forestry values ​​such as sustainability, responsibility and reliability to a whole new level. Additionally, from a data accuracy and cost-effectiveness perspective, our service will have a profound global impact on how we manage our forests efficiently, sustainably and responsibly. Itkonen will be responsible for all sales operations, including managing goals and processes, growing the company’s forest industry partner network, and helping marketing staff compose effective and relevant messaging. to support sales growth.

In appointing Itkonen as Chief Sales Officer, CollectiveCrunch Co-CEO Rolf Schmitz expressed confidence in the company’s growth prospects as the global market increasingly demands sustainable and modern forestry solutions for modern needs.

“As businesses and corporations increasingly rely on eco-investments to meet carbon offsetting requirements and internal sustainability goals, Petri will be key to maintaining CollectiveCrunch’s status as a global solutions leader. high-tech analysis tools for forestry,” said Schmitz. “In addition to meeting the needs of currently engaged industries and markets, he will strive to educate potential new customers and generate demand across a range of key markets and geographies to ensure continued customer success and build a better future.”

Itkonen honed his sales abilities during his time at Gigantti Oyj, Paytrail, Mash and MyCashflow, where he gained experience in implementing new sales strategies and processes, engaging new partners, creating of customer onboarding processes, the development of transparent sales funnels, and the mapping and development of market penetration strategies. for foreign markets. He received his bachelor’s degree in engineering from Jyväskylä University of Applied Sciences.

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